InstallDirect Co., Ltd. ("InstallDirect", "we", "the Company") respects your privacy and is committed to protecting your personal data in accordance with the Personal Data Protection Act B.E. 2562 (2019) ("PDPA").
This Privacy Policy explains what personal data we collect, how we use it, the legal basis for processing, and the rights you have as a data subject when you use our website and services, including Data Center Infrastructure, Smart Building & Security, and Hospitality Software (SmartBooking).
1. Data We Collect
1.1 Data You Provide Directly
- Name, surname, and contact information (phone number, email address)
- Company name and job position (for business inquiries)
- Information submitted via contact forms, quotation requests, or job applications
- Booking and guest information submitted through the SmartBooking platform
1.2 Service Usage Data
- History of inquiries, quotations, and after-sales service requests
- Usage data from our software and solution systems
1.3 Technical and Device Data
- IP address, browser type, operating system
- Cookies and similar technologies (see Section 8)
1.4 Location Data
In certain cases, such as on-site service or installation requests, we may collect approximate or precise location data with your consent.
1.5 Data from Third Parties
We may receive your data from business partners, dealers, or service providers we work with, for the purpose of providing our services to you.
2. Purpose of Use
2.1 To Provide Services Under Contract
- Provide Data Center Infrastructure, Smart Building & Security, and Hospitality Software (SmartBooking) solutions
- Process quotation requests, installation, and after-sales support
- Manage accounts and provide access to our service systems
2.2 To Develop and Improve Services
- Analyse usage behaviour to improve our website and systems
- Develop new products, features, and solutions
2.3 For Marketing and Communications
- Send news, promotions, or information about our products and services
- Conduct market research and customer satisfaction surveys
2.4 For Legitimate Interests
- Ensure the security of our systems, website, and premises
- Prevent fraud and protect the rights of the Company and our customers
2.5 To Comply with Law
- Comply with legal obligations, court orders, or requests from authorised government agencies
3. Legal Basis for Processing
We process your personal data based on one or more of the following legal bases:
- Contractual necessity — to enter into or perform a contract with you
- Legal obligation — to comply with applicable laws and regulations
- Consent — where you have given consent for a specific purpose
- Legitimate interests — where processing does not override your fundamental rights
- Vital interests — to prevent or suppress danger to a person's life, body, or health
4. Disclosure of Personal Data
We may disclose your personal data to the following recipients, only as necessary and in accordance with the law:
- Employees or officers of InstallDirect who require access to perform their duties
- Affiliated companies within the same corporate group
- Cloud hosting and data center service providers
- Payment service providers
- Technology, marketing, and data analytics service providers
- Government agencies, as required or permitted by law
5. International Data Transfer
In certain cases, InstallDirect may transfer or store your personal data on servers located outside Thailand, such as with cloud service providers. In such cases, we will ensure that the recipient country or organisation has adequate data protection standards in accordance with the PDPA, or we will implement appropriate safeguards such as data protection agreements.
6. Data Retention Period
We retain your personal data only for as long as necessary to fulfil the purposes described in this Policy, or as required by applicable law. Once the retention period expires, your data will be securely deleted or anonymised.
7. Rights of the Data Subject
Under the PDPA, you have the following rights regarding your personal data:
You may exercise these rights by contacting us using the details in Section 12. We will consider and respond to your request within the timeframe specified by law.
8. Cookies and Tracking Technologies
InstallDirect uses Cookies and similar technologies to enhance website functionality and improve your browsing experience. For full details, please see our Cookie Policy.
| Purpose | Examples |
|---|---|
| Session / Functional Cookies | Login, system security |
| Analytics Cookies | Google Analytics |
| Preference Cookies | Language, display settings |
| Marketing / Advertising Cookies | Meta Pixel |
9. Data Security
InstallDirect has technical and administrative security measures in place to protect your personal data from unauthorised access, use, alteration, or disclosure, including data encryption, access controls, and regular security reviews of our systems and the data centers we operate.
10. Minors
Our services are not intended for individuals under 20 years of age. We do not knowingly collect personal data from minors without the consent of a parent or legal guardian, as required by the PDPA.
If we become aware that we have collected personal data from a minor without appropriate consent, we will take steps to delete such data as soon as possible.
11. Changes to the Privacy Policy
InstallDirect may update or amend this Policy from time to time to comply with laws, technology, or changes to our services. We will notify you of material changes through our website as appropriate.
12. Contact Information
If you have any questions about this Privacy Policy or wish to exercise your rights regarding your personal data, please contact us at: